Press Release

May 18, 2020

Clemson University’s Talent Acquisition Team Receives CUPA-HR’s HR Innovation Award

Clemson University’s talent acquisition team has received the College and University Professional Association for Human Resources (CUPA-HR) 2020 HR Innovation Award. Thanks to the generous support of PageUp, CUPA-HR is pleased to offer a $5,000 contribution to Clemson University’s endowment or a scholarship fund of the team’s choice.

As Clemson University has grown as an organization, it has evolved from using regional recruitment methods to nationwide, and even worldwide, recruitment strategies. The talent acquisition team realized that, with the university’s accelerated growth and the nuanced interview processes across departments, the candidate experience was inconsistent. As a result, they developed the Picture Yourself Here campaign to diminish the decentralization of recruitment messaging and create a cohesive and consistent way to reach candidates regardless of location, position or hiring department.

The Picture Yourself Here campaign, which was fully implemented in 2019 in collaboration with Clemson’s in-house creative services team, consists of a three-tier package, incorporates virtual reality technology, and delivers a unique and personalized experience for each candidate. The campaign not only makes the recruitment process more cohesive, but it also emphasizes the benefits of working at Clemson. The goal is for prospective employees to feel informed, well-prepared and excited for their experience.

In addition to receiving positive feedback from candidates, the talent acquisition team has seen an increase to their staff offer acceptance rate, which is currently 98 percent. The campaign also includes advertisements of local companies, which has generated revenue that can be reallocated back into the department budget to further support employees.


CUPA-HR is higher ed HR. We serve higher education by providing the knowledge, resources, advocacy and connections to achieve organizational and workforce excellence. Headquartered in Knoxville, Tennessee, and serving over 30,000 HR professionals and other campus leaders at more than 2,000 member institutions and organizations around the country and abroad, the association offers learning and professional development programs, higher education salary and benefits data, extensive online resources and just-in-time regulatory and legislative information.

Contact Information
Erin Rosolina
Marketing Manager – Communications and Marketing


The CUPA-HR office will be closed Fridays through August 19.