21-Day Challenges

21-Day Equity Habit Building Challenge:
Less Talk, More Action

Highlighting Higher Ed Programs and Resources for Implementation and Use Now

January 31-February 28, 2022

Sponsored by Segal, Fidelity Investments, PageUp, TIAA, HigherEdJobs

You are invited to experience this CUPA-HR 21-Day Equity Habit Building Challenge for higher education leaders. The concept of the 21-day challenge was introduced several years ago by diversity expert Eddie Moore, Jr. to create greater understanding of the intersections of race, power, privilege, supremacy, oppression and equity.

Less talk, more action! This first challenge of 2022 will equip and inspire you to identify actions you can take now to make and sustain a more diverse, equitable and inclusive campus culture that attracts new talent and retains the experienced workforce you already have.

One of the highlights of this challenge is our Town Hall recordings, where you'll hear from leaders at Florida International University, University of California-Davis, and Oakland University who have put talk into action, taking meaningful strides to promote and sustain equality, an inclusive workplace culture and a sense of belonging on their campuses. For the final week of the challenge, you'll learn about updates to CUPA-HR's DEI Maturity Index and how you can use this free tool to identify strengths and address gaps in your institution's DEI efforts.

How Does the Challenge Work?

This 21-day challenge is ideally suited to individuals and small groups. It is divided into four weeks with resources, discussion questions, and a weekly virtual Town Hall recording. To make the most of the challenge, cultivate a habit of doing a little each day.

Participation is free and self-paced. When you register, you'll receive a confirmation email containing the information you need to access challenge resources. Taking the challenge as a group? Please have each individual register separately so each individual will receive the confirmation email.

21-Day Challenges are open to CUPA-HR members only. All employees at member organizations are considered members of CUPA-HR and only need a CUPA-HR web account linked to their organization to register for the challenge.

  • If you have a CUPA-HR web account, simply log in when prompted. Not sure if you’re in our system? On the login page, select “Forgot username,” type in your email address and click “Submit.” The system will let you know by email if that address is in our system. Forgot your password? No worries. Select “Forgot password” on the login page.
  • If you do not have a CUPA-HR web account, use the “Create a new account” link on the login page. Be sure to fill in the Organization box. After you have created your account, return to the registration link to log in and register.

Need help? We’re here for you! Contact CUPA-HR.

The password can be found in your confirmation email from CUPA-HR.


Cultural Competencies
Self Awareness and Accountability
Constructive Inquiry

This 21-Day Challenge Is Sponsored by


The CUPA-HR office will be closed Fridays through August 19.