21-Day Challenges

21-Day Racial Equity Habit Building Challenge:
Black, Hispanic and Latinx

January 18-February 15, 2021

Sponsored by TIAA, Segal, Fidelity Investments, PageUp, HigherEdJobs

You are invited to be part of a very special CUPA-HR 21-Day Racial Equity Habit Building Challenge © for higher education leaders. The concept of the 21-day challenge was introduced several years ago by diversity expert Eddie Moore, Jr. to create greater understanding of the intersections of race, power, privilege, supremacy, oppression and equity.

This challenge’s focus on equity for Black, Hispanic and Latinx individuals extends and builds upon our work from the 21-Day Racial Equity Habit Building Challenge developed last summer. It is another opportunity for us to engage as HR leaders, faculty and staff from campuses across the country in learning and taking action to make our higher education communities more equitable and inclusive.

Join us as we work to create effective social justice habits by immersing ourselves in a daily exploration of inequity, injustice and what we can do to implement real change. Although we encourage you to take the previous 21-day challenge, it is not a prerequisite for participating in this one.

How Does the Challenge Work?

This 21-day challenge is ideally suited to individuals and small groups. We hope that you will invite others from your campus to participate!

Weekly Themes
  • Week 1 — Black History and Needed Action on Campus
  • Week 2 — Understanding the History of Hispanic and Latinx Issues and Challenges
  • Week 3 — Hispanic and Latinx Challenges: Needed Action on Campus
  • Week 4 — Practicing Anti-Racism on Campus
Weekly Email

Once each week, beginning with the registration confirmation email, participants will receive an email that includes the link to that week's resource page and the password to access it. Each week's page features:

  • Short readings, videos or other resources based on the week's theme — one or two for each day
  • Discussion prompts for the week, which can be used for personal reflection and in small-group discussions on campus
  • A recording of the virtual Town Hall around the week's resources, originally held during the live event.

On the 21st day of the challenge, participants review practices for continuing to build their racial equity habit.

Register Now for the On-Demand Challenge

Participation is free and self-paced. When you register, you'll receive a confirmation email containing the information you need to access challenge resources. Taking the challenge as a group? Please have each individual register separately so each individual will receive the confirmation email.

21-Day Challenges are open to CUPA-HR members only. All employees at member organizations are considered members of CUPA-HR and only need a CUPA-HR web account linked to their organization to register for the challenge.

  • If you have a CUPA-HR web account, simply log in when prompted. Not sure if you’re in our system? On the login page, select “Forgot username,” type in your email address and click “Submit.” The system will let you know by email if that address is in our system. Forgot your password? No worries. Select “Forgot password” on the login page.
  • If you do not have a CUPA-HR web account, use the “Create a new account” link on the login page. Be sure to fill in the Organization box. After you have created your account, return to the registration link to log in and register.

Need help? We’re here for you! Contact CUPA-HR.


Cultural Competencies
Self Awareness and Accountability
Constructive Inquiry

This 21-Day Challenge Is Sponsored by