Reach over 14,000 higher education HR professionals through the mail! CUPA-HR mailing lists are available for rent for one-time use with each order. Corporate members receive one free mailing list with their first year of corporate membership. Record rentals are reasonably priced at $.12/record for members and $.18/record for non-members.

CUPA-HR reserves the right to deny requests that are intended for mailings in conflict with its programs, principles or other interests. All mailer content must be approved and mailing list contract signed prior to receiving mailing list. Please note that e-mail addresses are not available for rent.

Note: Any use of the CUPA-HR name and/or logo is proprietary and may not be used without prior approval from the CUPA-HR National Office.

FAQs

Q: How many records are on the list?
A: We offer two different lists for rental: HR institutional key contacts OR HR institutional key and additional contacts. The key contact only list has approximately 3,800 records and the key plus additional contact list has over 14,000 records. Our lists contain member and nonmember records which are pulled directly from our database.

Q: What are the rates?
A: $.12/record for members; $.18/record for non-members

Q: In what format do I receive the mailing list?
A: Once the order process is complete, we will e-mail you the list in excel. We do not send hard copy labels.

Q: What is the difference between a key contact and an additional contact?
A: The key contact is the person designated by the institution as the point of contact for that institution. The key contact is also the person that determines who else from the institution may be part of their institution’s “roster.” Anyone on the roster in addition to the key contact is considered an additional contact.

Q: What type of institutions are represented on this list?
A: You can refer to our member demographic page to see the make-up of our member database. Please note, the demographics are of our members only, whereas our lists contain member and nonmember records. Therefore, our lists will reflect different demographics than those shown here.

Q: What type of titles are represented on this list?
A: Titles at higher education institutions are NOT standardized. Also, since the institution self-selects the representatives they want to have on their roster with CUPA-HR, we do not deem who should be a key rep or who is part of the institution’s roster. That being said, a majority of the time the key contact is the CHRO, VP or Director of Human Resources. Others on the roster include other professionals within the HR department (training, benefits, compensation, etc.) as well as faculty members and assistants.

Q: How long will it take to receive the list?
A: Orders are typically processed within 7-10 business days of request

Q: Is there any way to obtain e-mail addresses?
A: At the request of our members, we do not rent out their e-mail addresses.

Mailing List Ordering Steps

1. Complete the online form. The form will ask you to upload a sample of the mailing piece you would like to send.
2. Your form and mailing piece will be reviewed.
3. We will e-mail you with approval or denial of the piece.
4. If approved, we will e-mail you the mailing list contract.
5. You then review, sign and return the contract to us.
6. We will send you the excel listing minus opt outs via e-mail.

Order Requirements

• Provide a sample of the literature to be mailed. If not yet printed, provide a final draft of the copy.
• Provide date that mailing list is needed.
• Lists are sold for one time use. If you are planning multiple mailings, each mailing is considered a separate one-time use.

Invoice Processing

Invoice (net 30 days)