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Nadira Hira

Monday, October 19 | 5:00-6:15 p.m.

Award-winning journalist Nadira A. Hira is a general assignment writer at Fortune, where she has focused increasingly on stories for and about Generation Y, the fastest growing segment of the American workforce. From social networking to social responsibility, they are bringing a new perspective to work and the world. They are ambitious yet pampered; worldly yet sheltered; savvy yet wary — all at the same time. And while technology makes it technically easier to reach them than ever before, it has also made it more difficult than ever to reach them on a meaningful level.

Learn how to recruit and retain the best and brightest young members by developing fresh marketing strategies to find and engage Y-ers in the changing economy. Doing so may seem like a big investment, but one need look no further than the 2008 presidential election to see the impact that Y-ers’ efforts and influence can make — and the communities they can create.

John Zogby

“The Way We’ll Be”
Tuesday, October 20 | 9:30-10:30 a.m.

Internationally renowned pollster John Zogby is president and CEO of Zogby International, a worldwide research and marketing firm. He has developed an interactive polling methodology that has become extraordinarily accurate and believes this online polling is where the future of polling is headed. For the 2008 election season, Zogby teamed up with Reuters and C-SPAN to provide political survey research on the race for the White House.

In his book The Way We’ll Be: The Zogby Report on the Transformation of the American Dream, Zogby distills a lifetime of surveying public opinion into a provocative and inspiring portrait of American attitudes toward a host of topical issues. His surveys reveal a public craving for truth rather than hype, valuing thrift over luxury and ready to accept limits on consumption. He declares that the younger generation’s responses reveal an unprecedented embrace of diversity, sensitivity to global human rights and a willingness to grapple with complex issues. “The American Century is over,” Zogby declares, “and the Whole Earth Century has begun.” His intriguing claims will likely stimulate hope and continued debate.

Amy Walter

“Political Outlook”
Wednesday, October 21 | 9:00-10:15 a.m.

Amy Walter is one of the nation’s top political forecasters. As the editor-in-chief of The Hotline, Washington’s premier daily briefing on American politics, she is the publication’s primary voice. Her reliably accurate analysis of the national political environment is featured in The Hotline’s daily Spotlight, her daily appearances on HotlineTV, her weekly on-air CSPAN briefings, and her weekly National Journal column, “On The Trail.”

Walter is widely known for giving frank yet genial interviews, which has gained her much airtime on the national television news circuit. Given her extensive experience, Walter speaks with aplomb about the electoral process, congressional culture and the Washington political scene on the whole. Being a familiar presence across the media spectrum and having served as an adjunct professor at one of the nation’s top communications schools, Walter’s range of topics and expertise will provide an engaging, compelling presentation that will keep you riveted.